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Michael Rulf

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You are equipped with a technical understanding of Web Services. You are a strong believer in the power of Service Oriented Architecture (SOA). Now you're eager to bring SOA to your enterprise. You want to get maximum benefit from SOA, so you propose to service-enable the key functions of your company's enterprise resource planning (ERP) and customer relationship management (CRM) applications and automate cross-application processes like order-to-cash. Quickly, you realize that this means significant change to the organization. Unfortunately, most human beings and organizations resist change. Your CIO is doubtful. He doesn't want to spend any resources on anything that isn't absolutely necessary. He demands 100% proven return on investment. Functional users are limited... (more)